House of Wisdom: Journal on Library and Information Sciences

Insights into Collaborative Research on Emerging Media Impact on Consumer Behavior

Fri, 14 Jun 2024 00:00:00 +0000

This study conducts a bibliometric analysis from 2010 to 2023 using Crossref data to explore trends in research on mass media and social media's impact on consumer behavior. Analysis using VOSviewer software reveals "media" as the dominant keyword, with emerging interests in topics like misinformation and pandemic-related influences. Collaborative authorship highlights Barnard, Stephen R, and Linder, Andrew M, each contributing significantly. This research underscores current themes and identifies gaps for future studies, emphasizing the evolving dynamics of media's role in shaping public consumption behaviors.

Highlights:

Mapping Trends: Bibliometric analysis of mass and social media's impact trends.
Emerging Topics: Misinformation, pandemic influences in consumer behavior literature.
Authorship Impact: Barnard, Stephen R, and Linder, Andrew M's collaborative contributions highlighted.

Keywords: Bibliometric analysis, mass media, social media, consumer behavior, collaborative authorship

Social Media Marketing Dominates 2019 Research Trends

Fri, 21 Jun 2024 00:00:00 +0000

This study investigates publication trends on the use of technology and social media in marketing strategies from 2013 to 2023 using Crossref index data and VOSviewer software. Data from scientific articles indexed by Crossref were collected using Publish or Perish (PoP) software and analyzed for keyword mapping. Results showed that 2019 had the highest number of publications, with "social media marketing" being the most common term. Authors (Ahrholdt, Dennis), (Greve, Geotz), and (Hopf, Gregor) were the most collaborative. Seven keyword clusters and four author keyword clusters were identified. The study emphasizes the need for a broader range of keywords to enhance research diversity and comprehensiveness, highlighting significant implications for optimizing marketing strategies through technological and social media advancements.

Highlights:

Publication Trends: Highest number in 2019 with 42 publications.
Common Term: "Social media marketing" appeared 231 times.
Collaborative Authors: (Ahrholdt, Dennis), (Greve, Geotz), (Hopf, Gregor) each had 10 links.

Keywords: Technology, Social Media, Marketing Strategies, Crossref, VOSviewer

Enhancing Student Communication in Distance Learning through Zoom and Google Meet

Fri, 14 Jun 2024 00:00:00 +0000

This article conducts a bibliometric analysis of recent literature on the effectiveness of Zoom and Google Meet in enhancing student communication quality in higher education, particularly during the COVID-19 pandemic. Analyzing a dataset of 1000 papers from 2013 to 2023 sourced via Crossref, the study identifies trends, key themes, and prevalent research methodologies. Results indicate a significant rise in scholarly publications focusing on these virtual platforms. Visualizations highlight temporal publication patterns and densely researched areas. The findings underscore the growing importance of virtual platforms in education and provide insights for future research and educational practices.

Highlights:

Rising Scholarly Interest: Zoom and Google Meet in higher education publications.
Temporal Analysis: Focus on 2020-2022 trends in research publications.
Educational Insights: Guidance for effective distance learning strategies and research directions.

Keywords: Zoom, Google Meet, distance learning, student communication, bibliometric analysis

How TikTok Boosts Electability in Indonesia's 2024 Presidential Race

Hadiyatun Nikmah, Chorida Fara Salsabila, Satrio Wicaksono, Totok Wahyu Abadi — Fri, 14 Jun 2024 00:00:00 +0000

This study explores the role of TikTok in enhancing the electability of presidential candidates in Indonesia's 2024 election. Using a quantitative approach with observation and documentation, the research analyzes how TikTok influences political image-building. The findings show that TikTok is pivotal in generating public discussion and increasing candidate visibility. Despite a peak in related studies in 2018, there is a notable gap in recent research, highlighting opportunities for further investigation. This study underscores TikTok's significance in political communication and its impact on electoral success.

Highlight:

TikTok boosts presidential candidates' visibility and electability.
TikTok trends influence public political perceptions.
Recent research gap on TikTok's electoral impact.

Keyword: TikTok, electability, presidential election, political communication, Indonesia

Impact of Social Change on Effective Communication in Indonesia

Fri, 14 Jun 2024 00:00:00 +0000

This study examines the impact of social change on effective communication within communities, highlighting the importance of communication for both individuals and organizations. Using bibliometric analysis with VOSviewer, the research visualized interconnected authors and keyword frequency, revealing that effective communication is crucial in preventing issues caused by poor communication. The findings suggest that developing good communication skills benefits both individuals and their communities, and that managing social changes can mitigate negative impacts by filtering cultural influence.

Highlights:

Communication skills are essential for individuals and organizations.
Bibliometric analysis visualizes author connections and keyword frequency.
Managing social change helps mitigate negative cultural influences.

Keywords: Social change, effective communication, bibliometric analysis, VOSviewer, community impact

How TikTok and YouTube Shape Election Outcomes

M. Hafid Alvandaru, Mochammad Fani, Tiara Eka Hidayatillah, Totok Wahyu Abadi — Sat, 22 Jun 2024 00:00:00 +0000

This research examines the influence of social media platforms YouTube and TikTok on political perception, opinion, and voter participation during elections. Using a bibliometric approach, we analyzed 1000 articles from 2013 to 2023, revealing significant growth in publication trends and the importance of these platforms in political communication. Findings show that social media allows direct interaction between political entities and voters, enhancing the dissemination of political information and understanding of platforms and visions. The study highlights social media's critical role in modern political campaigns and provides insights into evolving political communication dynamics.

Highlights:

Social media boosts political engagement and voter participation.
YouTube and TikTok are pivotal for modern political campaigns.
Bibliometric analysis reveals publication trends and research hotspots.

Keywords: Social Media, YouTube, TikTok, Political Influence, Bibliometric Analysis

Investigating the Impact of Personal Branding on Identity Representation Through Bibliometric Analysis

Fri, 14 Jun 2024 00:00:00 +0000

This study explores the impact of personal branding on identity representation using bibliometric analysis. By reviewing numerous articles from Google Scholar and analyzing data with VOSviewer and Publish or Perish (Crossref) software, the research identifies key themes and keywords related to personal branding, identity, and social media. The analysis of 1,000 journals from 2013–2023 reveals interconnected authors and significant terms, with newer research trends highlighted. The findings demonstrate the effectiveness of bibliometric tools in mapping research themes and identifying influential authors and keywords in the field.

Highlights:

Impact of Personal Branding: Examines how personal branding affects identity representation.
Bibliometric Tools: Utilizes VOSviewer and Publish or Perish for comprehensive data analysis.
Research Trends: Identifies key authors, keywords, and emerging trends from 2013-2023.

Keywords: Personal Branding, Identity Representation, Bibliometric Analysis, Social Media, Vosviewer

New Media Insights from Indonesia in the 2024 Election

Asmaul Khusna Tri Wulan Juli, Rayhan Rizq Iskandar, Totok Wahyu Abadi — Fri, 14 Jun 2024 00:00:00 +0000

This research delves into how new media, especially social platforms, shapes positive perceptions, with a focus on politicians vying for the presidency in Indonesia's 2024 election. Using bibliometric analysis, data from 2014-2023 in the Crossref database were examined, revealing 1000 papers with 244 citations. VOSviewer software visualized the impact of new media on candidates' public image, highlighting areas for further research. The study underscores social media's crucial role in political branding and its influence on voter perception, crucial for candidates' success.

Highlight:

New media's impact on political image.
Bibliometric analysis of Crossref data.
Role of social media in political campaigns.

Keyword: New media, Social media, Political branding, 2024 presidential election, Public perception.

Unveiling TikTok's Impact on Youth Communication

Fri, 14 Jun 2024 00:00:00 +0000

This study aims to investigate the impact of TikTok as a web-based entertainment platform on young people's communication development. The research uses a bibliometric analysis approach, drawing from scientific articles and journals indexed by Crossref and sourced via Google Scholar, covering the years 2013-2023. Data collection involved using the Publish or Perish (PoP) program to gather bibliographic information, which was then validated and manually inputted using Mendeley Desktop. Analysis was performed with VOSviewer to create mapping visualizations. Results showed the highest Crossref publication index in 2020 with 96 publications. Keyword analysis identified five clusters, with Cluster 1 containing 102 items in red. The term "Children" appeared most frequently, with 1134 instances, highlighting the significant focus on early childhood communication development influenced by TikTok. The author collaboration analysis revealed that the most connected author had two links. These findings suggest that TikTok has a notable impact on early communication development, as evidenced by the concentrated research efforts and collaborative networks in this field.

Highlights:

TikTok's Influence: TikTok significantly impacts early childhood communication development.
Publication Trends: Highest research publication peak in 2020 with 96 studies.
Keyword Clusters: Five keyword clusters identified, highlighting key research areas.

Keywords: TikTok, communication development, young people, bibliometric analysis, VOSviewer

Unveiling Trends in Online Learning Impact via Zoom and Google Meet

Muhammad Amar, Achmad Junaidi, Dimas Bayu Putra Lesmana, Totok Wahyu Abadi — Fri, 14 Jun 2024 00:00:00 +0000

This study employs bibliometric analysis to explore the impact of Google Meet and Zoom on students' comprehension of online learning during 2020-2021. Utilizing data from Crossref indexed articles and tools like Publish or Perish and VOSViewer, the research identifies dense thematic clusters and trends in scholarly literature. Results show significant publication activity, with dark blue indicating articles from 2020 and yellow from 2021, reflecting evolving research interests. This analysis enhances understanding of how virtual platforms influence educational practices, offering insights for educators and policymakers aiming to optimize online learning experiences.

Highlights:

Identifies dense thematic clusters in online learning research.
Highlights significant publication trends using bibliometric analysis tools.
Informs educators on optimizing virtual learning environments for student engagement.

Keywords: Online learning, Google Meet, Zoom, Bibliometric analysis, Educational technology