How TikTok Boosts Electability in Indonesia's 2024 Presidential Race

Bagaimana TikTok Meningkatkan Elektabilitas dalam Pemilihan Presiden Indonesia 2024

Authors

  • Hadiyatun Nikmah Progam Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo, Indonesia
  • Chorida Fara Salsabila Progam Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo, Indonesia
  • Satrio Wicaksono Progam Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo, Indonesia
  • Totok Wahyu Abadi Progam Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo, Indonesia

Keywords:

TikTok, electability, presidential election, political communication, Indonesia

Abstract

This study explores the role of TikTok in enhancing the electability of presidential candidates in Indonesia's 2024 election. Using a quantitative approach with observation and documentation, the research analyzes how TikTok influences political image-building. The findings show that TikTok is pivotal in generating public discussion and increasing candidate visibility. Despite a peak in related studies in 2018, there is a notable gap in recent research, highlighting opportunities for further investigation. This study underscores TikTok's significance in political communication and its impact on electoral success.

 

Highlight:  

  1. TikTok boosts presidential candidates' visibility and electability.
  2. TikTok trends influence public political perceptions.
  3. Recent research gap on TikTok's electoral impact.

Keyword:  TikTok, electability, presidential election, political communication, Indonesia

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Published

2024-06-14

Issue

Vol. 1 No. 1 (2024): July

Section

Library Technologies and Innovations