Investigating the Impact of Personal Branding on Identity Representation Through Bibliometric Analysis

Menyelidiki Dampak Personal Branding terhadap Representasi Identitas Melalui Analisis Bibliometrik

Authors

  • Syahmi Safaras Program Studi Ilmu komunikasi, Universitas Muhammadiyah Sidoarjo
  • Nila Dwi Noor Rositah Program Studi Ilmu komunikasi, Universitas Muhammadiyah Sidoarjo
  • Tazkiyah Azmi Safira Program Studi Ilmu komunikasi, Universitas Muhammadiyah Sidoarjo
  • Totok Wahyu Abadi Program Studi Ilmu komunikasi, Universitas Muhammadiyah Sidoarjo
  • Nuris Shofa Usaifani Program Studi Ilmu komunikasi, Universitas Muhammadiyah Sidoarjo

Keywords:

Personal Branding, Identity Representation, Bibliometric Analysis, Social Media, Vosviewer

Abstract

This study explores the impact of personal branding on identity representation using bibliometric analysis. By reviewing numerous articles from Google Scholar and analyzing data with VOSviewer and Publish or Perish (Crossref) software, the research identifies key themes and keywords related to personal branding, identity, and social media. The analysis of 1,000 journals from 2013–2023 reveals interconnected authors and significant terms, with newer research trends highlighted. The findings demonstrate the effectiveness of bibliometric tools in mapping research themes and identifying influential authors and keywords in the field.

Highlights:

  1. Impact of Personal Branding: Examines how personal branding affects identity representation.
  2. Bibliometric Tools: Utilizes VOSviewer and Publish or Perish for comprehensive data analysis.
  3. Research Trends: Identifies key authors, keywords, and emerging trends from 2013-2023.

Keywords: Personal Branding, Identity Representation, Bibliometric Analysis, Social Media, Vosviewer

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Published

2024-06-14

Issue

Vol. 1 No. 1 (2024): July

Section

Library Technologies and Innovations