Representation of Women's Struggles in the Film Gadis Kretek Using Semiotic Analysis
Representasi Perjuangan Perempuan dalam Film Gadis Kretek Menggunakan Analisis Semiotik
DOI:
https://doi.org/10.21070/how.v2i3.246Keywords:
Semiotics, Female Representation, Gadis Kretek, Patriarchy, Kretek IndustryAbstract
General Background: Film, as a powerful mass medium, shapes public views by conveying messages through audio and visual elements. The representation of women in media is a crucial area of study, reflecting societal norms and power dynamics. Specific Background: The Indonesian film "Gadis Kretek" offers a narrative rich with the struggles of women within the traditional kretek industry, addressing pervasive issues of gender inequality and patriarchal ideology. Knowledge Gap: While the film has received significant attention, a detailed semiotic analysis of its portrayal of women's struggles against patriarchal structures remains underexplored. Aims: This study aims to analyze the representation of women in "Gadis Kretek" using John Fiske's semiotic framework, examining the levels of reality, representation, and ideology. Results: The analysis reveals that the film represents women's fight against patriarchal domination, evidenced by their limited roles and exclusion from key decision-making processes. Novelty: This research provides a unique and in-depth semiotic reading of the film, illuminating its ideological message on female empowerment and resilience. Implications: The findings underscore the film's role as a medium for social commentary, emphasizing the importance of women's self-awareness and empowerment to overcome inequality and achieve their ambitions within male-dominated industries.
Highlights :
- The study analyzes the representation of women's struggles using John Fiske's semiotic analysis.
- The film depicts gender inequality through women's limited roles and male-dominated decision-making.
-
The research highlights the film's ideological message on the importance of women's empowerment in the face of patriarchy.
Keywords: Semiotics, Female Representation, Gadis Kretek, Patriarchy, Kretek Industry
References
[1] P. Citra, S. Febriana, "Gender Role Analysis of Mulan and Bori Khan in Mulan 2020 Film," Indonesian Journal of Law and Economic Review, vol. 14, pp. 6–14, 2022.
[2] R. Asri, "Membaca Film Sebagai Sebuah Teks: Analisis Isi Film ‘Nanti Kita Cerita Tentang Hari Ini (NKCTHI),’" Jurnal Al Azhar Indonesia Seri Ilmu Sosial, vol. 1, no. 2, p. 74, 2020, doi: 10.36722/jaiss.v1i2.462.
[3] D. Maulana and N. M. Aesthetika, "Representation of Inner Family Communication Film, Semiotic Analysis John Fiske," Indonesian Journal of Innovation Studies, vol. 21, pp. 1–11, 2022, doi: 10.21070/ijins.v21i.829.
[4] Sobur, Semiotika Komunikasi. Bandung: Remaja Rosdakarya, 2014.
[5] M. H. A. Fahrezi, "Gadis Kretek, Film Lokal Melejit di Netflix dan Meraih Sukses di Internasional," Jurnal Flores, 2024. Accessed: Agust 16, 2025. [Online]. Available: https://www.jurnalflores.co.id
[6] F. Hamdja, F. Qorib, and S. I. Dewi, "Analisis Film Kartini dalam Perspektif Kesetaraan Gender," Sosial: Jurnal Penelitian Ilmu-Ilmu Sosial, vol. 21, no. 1, pp. 1–10, 2020. [Online].
[7] R. A. Nasaliya, "Representasi Perjuangan Perempuan dalam Film Kartini, 3 Srikandi dan Merry Riana Mimpi Sejuta Dolar (Analisis Semiotika)," Bahtera: Indonesian Journal of Penelitian Bahasa dan Sastra Indonesia, vol. 7, no. 2, pp. 364–377, 2022, doi: 10.31943/bi.v7i2.231.
[8] A. T. Arumi, E. Maryani, and S. W. Priyadharma, "Film ‘Gadis Kretek’; Dikalahkannya Perjuangan Perempuan dalam Masyarakat Patriarki," Tuturan: Jurnal Ilmu Komunikasi, Sosial, dan Humaniora, vol. 2, no. 4, pp. 01–15, 2024, doi: 10.47861/tuturan.v2i4.1191.
[9] L. N. Hakim, T. M. Rosario, R. F. Marta, and H. R. G. Panggabean, "Wacana Multimodalitas Budaya: Tautan Peran Gender dan Akomodasi Komunikasi dalam Film Serial Gadis Kretek," Jurnal Riset Komunikasi, vol. 7, no. 1, pp. 57–71, 2024, doi: 10.38194/jurkom.v7i1.965.
[10] T. D. Nofelinda and I. Iskandar, "Representasi Perjuangan Penyintas Kekerasan Seksual pada Film Penyalin Cahaya (Analisis Semiotika John Fiske)," Jurnal Komunikasi dan Budaya, vol. 4, pp. 128–138, 2023.
[11] D. Firmansyah, H. Kusumaningrum, and D. G. T. Sari, "Representasi Feminisme dalam Film ‘The Great Indian Kitchen,’" Jurnal Representamen, vol. 8, no. 2, pp. 124–130, 2022. [Online].
[12] N. V. M. S., Semiotika dalam Riset Komunikasi. Bogor: Galia Indonesia, 2014.
[13] D. Mutiah, "Ketahui Arti 5 Motif Utama Batik Keraton, dari Ceplokan hingga Semen," Jakarta, 2019. Accessed: Agust 16, 2025.
[14] A. S. Putri, "Fashion Stylist Gadis Kretek, Ungkap Makna Mendalam Kebaya Hitam dan Putih Jeng Yah yang Diperankan Dian Sastrowardoyo," Jakarta, 2023. Accessed: Agust 16, 2025.
[15] M. Carolyn, "Aneka Kombinasi Warna Olive untuk Desain Ruangan, Estetik!," Orami.co.id, 2022. Accessed: Agust 16, 2025.
[16] Z. P. Ramdani, Gesture Mengungkap di Balik Bahasa Tubuh Orang Lain dari Mikroekspresi hingga Makroekspresi. Jakarta Selatan: Perpustakaan Universitas Budi Luhur, 2021.
[17] F. Halidi and R. Ramadhan, "5 Manfaat Melakukan Kontak Mata saat Berkomunikasi dengan Lawan Bicara," Jakarta, 2022. Accessed: Agust 16, 2025.
[18] T. A. Purba, "7 Bahasa Tubuh yang Membuat Anda Terlihat Arogan," Jakarta, 2019. Accessed: Agust 16, 2025.
[19] Bahana, "Ternyata Tim Produksi Gadis Kretek Bangun Pabrik Rokok dari Nol di Magelang," Jakarta, 2023. Accessed: Agust 16, 2025.
[20] N. A. Pinontoan, "Representasi Patriotisme pada Film Soegija (Analisis Semiotika John Fiske)," Avant Garde, vol. 8, no. 2, p. 191, 2020, doi: 10.36080/ag.v8i2.1226.
[21] Y. S. Tampubolon and T. Tampake, "Manifestasi Gender dalam Masyarakat Batak Toba pada Gorga (Ukiran Simbol) dalam Rumah Adat," Jurnal Basataka, vol. 6, no. 1, pp. 208–220, 2023.
[22] D. S. Mujab, "Perempuan itu sebagai Kanca Wingking, Macak Manak dan Masak," Sman2kendal.sch.id, 2023. Accessed: Agust 16, 2025. [Online]. Available: https://sman2kendal.sch.id/
[23] S. Aryanto, E. Krisnawati, and S. Herwandito, "Representasi Perempuan Tangguh dalam Film ‘the Princess’ (Analisis Semiotika John Fiske)," JPDSH Jurnal Pendidikan Dasar dan Sosial Humaniora, vol. 2, no. 9, pp. 1158–1172, 2023. [Online]. Available: https://bajangjournal.com/index.php/JPDSH
